For Odunayo Onayemi, founder of Onisiibi Signature, passion and quality were never the problem. Her business, which offers food delivery, event catering, and custom cakes, was already serving customers and steadily growing. However, operating without a physical storefront made visibility a constant challenge.
Like many small business owners, Odunayo relied heavily on word-of-mouth referrals and social media. While these brought in customers, reaching new audiences consistently remained difficult.
Her journey took a new turn when she joined the WE-Elevate Program, implemented by Shecluded to help women entrepreneurs build the digital, financial, and business skills needed to grow sustainable enterprises.
Through the program, Odunayo gained practical knowledge on digital marketing, e-commerce, and online visibility. She became more intentional about promoting her business online and learned how to leverage digital tools to attract potential customers.
One of the most impactful lessons was optimizing her Google Business Profile. Soon after applying what she learned, a customer discovered Onisiibi Signature through a Google search and placed an order. For Odunayo, it was a clear sign that the right digital strategy could create real business opportunities.
The program also inspired her to strengthen the foundation of her business. Today, Onisiibi Signature is officially registered with the Corporate Affairs Commission (CAC), positioning the brand for greater credibility and larger opportunities, including corporate catering contracts and partnerships.
Beyond the business growth, the experience gave Odunayo something equally valuable: confidence. She learned the importance of showing up, speaking boldly about her business, and making her brand visible to the people who need her services.
Today, she is better positioned for growth and is actively exploring new opportunities to expand her reach through continued learning and mentorship.
Odunayo’s story shows that when women entrepreneurs have access to the right support and knowledge, visibility can become a powerful driver of business growth.
Connect with Onisiibi Signature
Need catering services, delicious meals, or custom cakes for your next event?
Follow and connect with Odunayo on Instagram: @onisiibi_signature.
