How Shecluded Implemented a Game-Changing Pitch Competition at Beauty in the Motherland

On October 1st, Shecluded, a leading advocate for women entrepreneurs, kicked off a dynamic pitch competition during the Beauty in the Motherland event at the Eko Convention Center. Running through October 3rd, this massive event—Africa’s largest beauty exhibition, conference, and awards show—celebrated the richness and diversity of African beauty. It gathered industry experts, innovators, and beauty enthusiasts to showcase the latest trends and achievements in the sector.

Empowering Young Entrepreneurs

Partnering with NECTAR Beauty Hub, Nigeria’s premier online skincare and beauty retailer, Shecluded took center stage to highlight Nigeria’s most innovative beauty brands. The mission was straightforward: create a platform for young entrepreneurs to present their creative ideas, gain visibility, and secure essential resources to thrive in the competitive beauty industry.

From Ideas to Impact

The pitch competition became a standout feature of Beauty in the Motherland, as it focused on uncovering and promoting groundbreaking beauty products from emerging brands. Shecluded’s meticulous planning and strategic execution brought this vision to life, driving success through:

• Smart Competition Design: Shecluded designed a comprehensive format with clear rules, judging criteria, and an easy-to-follow application process. This strategy ensured a transparent and level playing field, where innovative ideas could take the spotlight.
• Strategic Participant Recruitment: The team promoted the competition across Nigeria, drawing in numerous aspiring beauty entrepreneurs. After a rigorous selection process, Shecluded handpicked the most promising participants.
• Tailored Pitch Preparation: Setting participants up for success, Shecluded provided detailed guidelines and templates to help them craft compelling pitches. The organization also arranged mentoring sessions, helping participants refine their presentations, articulate their vision, and clearly define their business goals.
• Seamless Execution and Engagement: Shecluded managed event logistics, coordinated judges’ deliberations, and facilitated feedback sessions. Beyond the pitch presentations, participants had the chance to network with key industry stakeholders, opening doors for future collaborations and growth.

The partnership between Shecluded and NECTAR Beauty Hub birthed the inaugural Beauty Entrepreneur Pitch Challenge—a groundbreaking initiative aimed at discovering and nurturing emerging talents in Nigeria’s beauty industry. With Shecluded’s rich experience in supporting women-led businesses and NECTAR’s strong foothold in the beauty sector, the initiative successfully delivered mentorship, resources, and unmatched visibility to the participating brands.
The Beauty Entrepreneur Pitch Challenge paved the way for a brighter future, where the diversity and creativity of African beauty receive more than just applause—they gain tangible support that propels entrepreneurs to new heights. As the event wrapped up, it became clear that the future of African beauty shines bright, with a wave of young entrepreneurs ready to make a lasting impact on the global stage.

The Beauty Entrepreneur Pitch Challenge is a definitive step toward a brighter future, ensuring that the diversity and creativity of African beauty not only receive the recognition they deserve but also garner the concrete support necessary to elevate entrepreneurs to new heights. As the event wrapped up, it was clear: the future of African beauty is poised for greatness, with a wave of young entrepreneurs ready to leave a lasting mark on the global stage.

Shecluded’s involvement in the pitch competition underscores its deep-rooted commitment to empowering women entrepreneurs, equipping them with resources, mentorship, and networks essential for their success.
As Africa’s beauty industry continues to flourish, initiatives like these play a pivotal role in shaping its future, celebrating diversity, and driving innovation forward. Events like Beauty in the Motherland allow the world to see and appreciate African beauty not just as a cultural treasure but as a thriving industry led by visionary entrepreneurs.
Through the Beauty Entrepreneur Pitch Challenge, Shecluded reaffirmed its dedication to nurturing young talent in the beauty sector. By offering a powerful platform for entrepreneurs to showcase their groundbreaking ideas, this initiative serves as a vital catalyst, inspiring a new generation of beauty innovators and setting a high standard for empowerment, collaboration, and success.

“When women are given the tools to succeed, they not only transform their businesses but also uplift entire communities. Through initiatives like the Beauty Entrepreneur Pitch Challenge, Shecluded is planting the seeds of innovation, confidence, and opportunity that will help African brands flourish on the global stage.”