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 Human beings are selfish by nature. This is neither good nor bad, but a necessary characteristic trait for self-care. You need to place yourself first if you are to survive and thrive in your present reality. 

   While we do not support the theories of English philosopher Thomas Hobbes (1588-1679), who claims that “man is naturally bad and only seeks his interest”, we support the notion that life should not be about people-pleasing. It should be more about maintaining a healthy balance between yourself, who you are, and the people around you that matter the most.

In the business field;

    How can you achieve sustainable benefits and lasting collaborative work in your work or business place?

    You can apply the “Win-Win Thinking concept”. It is a concept that emphasizes self-benefit which could, in turn, bring about benefit for all concerned. This is an approach that leads to a symbiotic train of thought, “how can I put myself in a position to win so that you can also win?” 


   The first step is to align your strategies by gathering current information about your colleagues’ goals and business plans. These guides allow you to identify shared points and devise different ways to satisfy needs on both sides.


You should develop the habit of asking regularly for feedback. It is necessary for professional development as well as building strong business relationships with colleagues. It is imperative you find moments to ask key questions and even give suggestions when necessary. Also, always remember to take notes while promoting open, transparent, and effective dialogue.


You should get into acknowledging and more importantly, celebrating bilateral triumphs. It will only promote seamless camaraderie and strengthen bonds between alliances and cooperation between you and associates. Sharing positive data and improvements will also boost motivation for your team to continue promoting a goal-oriented attitude and teamwork.


Similar background initiatives always find advancement from having a quality corporate support network. Sharing key customers and suppliers strategically for a shared benefit will promote success and business continuity from a pattern of trust and a lens of longevity.

In the long-term grand scheme of things, every current company should promote the adoption of collaborative thinking in a way that supports ways the team can win and not just individual colleagues. Furthermore, this should be an essential part of their corporate social responsibility and professional values. And while there is truth in the fact that fair competition motivates teams to be better and is healthy to keep colleagues sharp and uncomplacent, collaboration takes us further for social sustainability and progressive transformation.

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