When Esther Harmony Ebis launched Bequeenz Beauty, her business was powered entirely by her love for eco-conscious, plant-based skincare. While she possessed raw passion, her early days in Nigeria were defined by exhausting hurdles like intense market pressure, difficulty securing partnerships, and a limited local reach. Esther knew she needed to grow as a leader.
The Breakthrough: Upgrading Production Capacity
Her transformation began when she committed to her own development and joined the Shecluded community. From that moment on, Esther’s journey became an accelerated masterclass in business scaling. Her first major breakthrough arrived during the Dream to Business Incubator Program, where she secured a business growth grant. Recognizing that manual production was holding her back, she strategically invested the funding into a commercial body butter mixing machine. The impact on her output was immediate and staggering, as her production capacity more than tripled. This rapid upgrade allowed her to seamlessly fulfill a massive corporate wedding souvenir order with absolute professionalism and punctuality.
As production grew, Esther scaled her infrastructure through the We Elevate Program. She digitized her backend to accept local and international payments via Paystack and Flutterwave, expanding her reach globally. This technical shift earned her a spot in the competitive Flutterwave Massive Sales event. By optimizing her website and Google My Business, she boosted her visibility while transitioning to professional invoicing and tax compliance.
The Shift to Strategic Leadership
The absolute pinnacle of her professional growth culminated during the CFYE incubator program, which completely reshaped her identity from a skincare founder into a forward thinking CEO. The program forced Esther to look beyond the jars of product and focus entirely on strategic, innovative market solutions. She built a sophisticated go to market strategy that allowed her to pivot her brand into the luxury hospitality sector. Today, she is actively expanding into premium hotels and spas that require high quality, eco conscious body care. This brilliant strategic pivot proved its worth almost instantly, empowering Esther to win an additional, substantial grant just two months after finishing the program.
Esther’s journey proves that the right systems, mentorship, and community can turn solo passion into a scalable enterprise.
To support her journey, shop her amazing products, or partner with her, you can reach out and follow her on Instagram at @bequeenzbeauty.ng and @estherebis.
