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This is the story of Damilola Oke, we admire her ingenuity and her resilience to make it through the COVID-19 crises.

For seven years, Damilola Oke has run her small business, Fierce and Modish (a Style Consulting, Personal Branding, and Image Management firm) by routinely rendering artistic and dynamic services to everyday people, celebrities, corporate brands, and production facilities. The pandemic however brought a long and uncomfortable pause to the possibilities of this as with other creative jobs, centered around person’s gathering.

Her initiative to put the basic, essential and advanced knowledge of her craft (Fashion Styling), which is a substantial part of creating a viable personal and corporate brand, lingered for over 2 years. However, the hustle and bustle of Lagos City, the commercial hub of Nigeria (a country with over thirty-three million youths), never really gave that dream a chance.

In March 2020, as nations shut their borders and effected lockdowns, Madame Modish as Damilola is fondly called and referred to in her industry, knew it was time to put pen to paper, to write the first Fashion Styling book to come out of Nigeria

With a total of 10 years professional experience, gathered abroad (whilst getting a Master’s Degree in Corporate Communications & Public Affairs from Robert Gordon University Aberdeen, Scotland), and upon return back home to work with over two hundred varying clients between then and now, putting together this body of work to share relevant knowledge that will birth a better-informed fashion and style community, especially in Africa, is timely.

The tenacity to turn a business drought into original literature shows the doggedness of the true African spirit, a fresh perspective of the arts and a new dawn for her small business as readers can access this narrative which improves their public perception and helps them create a personal brand from all over the world.

Modish Maxims simplifies the tools you need to create a larger than life persona, tell rich and aesthetically pleasing stories and advertise products, through a strategic and endearing appearance. It boasts of over a hundred illustrated images to aid easy understanding of the multiple stages of discovering, developing, and honing a unique, personal & brand style. The book also delivers a reputable directory of Nigerian Designers & Retailers to patronize for male & female fashion (clothing & accessories) and 50 maxims, to live a fierce fashion & style journey by. It is a thorough and good read which truly empowers every reader.

Modish Maxims: A Set of Style Rules is now available for pre-order on Kindle: and in Hardback, by contacting the Author herself.

The book will be released in Hardback on Amazon, Okada Books, and can be purchased directly from the Author and local bookstores in Nigeria, by the end of July 2020.

You can also connect with the Author, Damilola Oke (Madame Modish), through the following channels: Email — [email protected] Instagram — @madamemodish @fierceandmodish @themenswearstylist Twitter — @fierceandmodish

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